About:

Established in 2013, Melin Premium Headwear Company has reimagined the “ball cap”. No longer an average accessory but it’s the first thing someone sees when they look at your face and their first impression of your personal style. It’s the billboard that tells the world who you are, what you value, your passions, where you’re from and how you live your life.
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I linked up with the Melin team in 2021 and the rest is history. They hired me to create multiple capsule collections, elevate their design all while staying true to the core customer. I have worked on numerous collections, most that sell out in the same day.

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Role:
Slogan Creation + Trim and Patch Design

Challenge:
The real challenge here is understanding the medium. A rubberized PVC patch executes very well at scale. Although it does have its limitations, a deep understanding of what is possible holds the key to a successful design.