About:
Founded in 2023, Cocktail Country Club set out to redefine golfs greatest accessory, The Visor. I worked to help create the brand from the ground up, working on everything from product design, logo and slogan creation, as well as creative direction on video and photo shoots.
-
Role:
Creative Direction + Product and Graphic Design + Social Advertising
For the studio and lifestyle photography, I aimed to embrace a relaxed, vintage aesthetic. I meticulously planned the production, coordinating with photo and video teams, selecting golf courses, and casting talent and wardrobe to bring the vision to life.
Social media campaigns were thoughtfully designed not only to sell products but to cultivate a vibe and evoke the brand's essence. Drawing inspiration from vintage advertisements, I incorporated playful and engaging copy to drive interest, capture attention and give consumers a reason to share, follow and engage.
In addition to brand development, I devoted over a year to working closely with factories to design visors, headwear, and headcovers. My focus was on creating top-quality products with best-in-class finishes, all while ensuring they met specific price points, profit margins, and quality standards.