About:

Established in 2007, Copper Moon Coffee is a family roastery in Lafayette, Indiana, and is focused on a simple mission: to create evenly roasted, uniquely smooth, high-grade coffee—giving you a perfectly satisfying taste that’s simply out of this world.

They were looking to update their packaging and I was hired by Faceplant Creative out of Austin Texas to lead the rebranding efforts.

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Role:
Coffee Bag + Box + Kcup Packaging and Production Design + Illustration + Social Media Advertising

Challenge:
As with any packaging rebrand its imperative to understand the current business, verticals, current customers and how to acquire new customers through the updated visual and verbal language. With the core consumer being 25-34 I wanted to create a fun, relatable packaging experience throughout the line of products. The packaging utilized a few different treatments to create organic yet high end feel, gold foil as well as spot uv processes on a black on black styling.