About:

Based near the Cascade Region in Hood River, Oregon, Pendleton Whisky was crafted to achieve a premium taste and aroma profile that can be found throughout the collection. Starting with precise barrel-aging in hearty American Oak and finishing with glacier-fed waters from Mt. Hood, we’re introducing whisky enthusiasts to the easy drinking style that cowboys have loved for years.

I was hired by French West Vaughan Agency to work on “The Code of the West” Social media campaign. The campaign received Gold in The 2019 American Advertising Awards.

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Role:
Animation + Illustration.

Challenge:
The main challenge with this project was creating taglines and illustrations that were meant for cowboys but was still relatable for consumers. We developed a social media campaign that would bring the codes to life, lifting them from words on paper into animated illustrations. Each 12-second video was then released on the Pendleton’s Instagram channel as a Story, one at a time, driving to a landing page where all 10 Codes are housed. Additionally, and to build new consumer contacts for the brand, the landing page hosts a giveaway, where five lucky winners will be gifted with a custom set of leather coasters displaying each of the 10 Codes.